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PLANNING Catalysts! 09.06.2005

Monday June 13th
Final drawings for the physics of the design have to be sent to j.jeronimus@ontwerpwerk.com and uploaded on the Catalysts-website.

Thursday June 16th
Viewing all uploaded plans, decisions will be made to create clear contents and designs. OWW starts working on drawings.

Monday July 4th - Friday July 8th (in week 27)
Ontwerpwerk will go to Lisbon with a 'final' set of drawings. Ontwerpwerk will discus the total exhibition in detail with CCB, EXD and the constructor. All texts (texts in exhibition, press release, invitation, entree text, ...) have to be delivered to Ontwerpwerk for translating (by EXD).

( categories: visitor )

> visual culture

The media are the matter

Rob Schröder's video sequences on today's visual culture

In three large projections, videographer, tv-producer and designer Rob Schröder has summarized his vision on the 'tsunami' of images that engulfs us via all media on a daily basis.


The culture of seduction

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> history

The short history of a language

by Max Bruinsma

There is no culture without history. Culture does not simply occur — it grows. Our communication culture has gradually matured over several millennia of developments in language, visual expression, writing, typography, printing, photography, cinema, television and recently the internet.

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> engage

The culture of engagement

The revolt of the mobs

By Max Bruinsma

Ever since the invention of ‘the masses’, between Karl Marx’s ‘Kommunistisches Manifest’ and José Ortega y Gasset’s ‘La rebelión de las masas’, we have struggled with the tension between the forces of diversity and uniformity, which govern the cultural dynamics of large groups of people. The masses are at once a formless blob with only the crudest outline of an identity (‘hunger’, ‘unemployment’, ‘anger’), and a vast collective of overlapping individual stories and demands. This is what makes them so rich in potential for collective action and so dangerous for a reigning elite, which discovers that the masses in fact consist of individuals with shared issues.

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> inform

The culture of information

Being an editor

By Willem van Weelden


The practice of today’s politician in at least one point resembles that of the information designer: the daily routine of establishing a workable compromise. An information designer is primarily concerned with the task of interpreting and communicating complexities, by abstracting information from an immense pool of raw data and by representing them visually in a 2D space. This ‘tour de force’ cannot be done without some sort of compromise, simplification and choice, nor without leaving behind an editorial signature in the design. Information designers are often not keen to admit to this; their goal is, so most of them will say, to achieve as much transparency and neutrality in the rendering of the information as possible.

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Rob Schröder

biography

Hoorn (NL), 1950

Directly after finishing his study of graphic design at the Rietveld Academy in Amsterdam, Rob Schröder teamed up with former classmates Lies Ros and Frank Beekers to form the designers collective Wild Plakken. During the 1970s, their work became synonymous with politically activist  design. Re-interpreting the lessons and graphic styles of the early 20th century avant-gardes, Wild Plakken developed a personal and recognizable style based on strong imagery and collage.

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> seduce

The culture of seduction

By Max Bruinsma

As early as 1956, the American psychologist Vance Packard concluded that advertising was not just communicating information about products, but relied heavily on psychological strategies to seduce the reader into believing the message and thus buying the product. ‘Hidden persuaders’ Packard called these embedded seductive scripts, and his eponymous book became the first in a tradition which criticizes these scripts; Naomi Klein’s famous No Logo book is a recent variety.

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> themes

Designers are cultural catalysts

By Max Bruinsma

Ji Lee

The visual language of graphic design has become part of our culture — it is engraved into our lives. Whenever we open a book or magazine, whenever we look at a television or computer screen, whenever our eyes slide along a zillion advertisements in our streets, we see and read not just words and images, but the language of design.

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> Images exhibition Lisbon 15-09/27-11-2005


Centro Cultural de Belem in Lisbon announcing the exhibition


The logo for the exhibition on poster


Entrance to the exhibition


Entrance to the exhibition


Introduction area
Design: Ed Annink Ontwerpwerk, Multidisciplinary Design

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call for entries



The exhibition 'Catalysts!, the cultural force of communication design', curated by Max Bruinsma, is part of the 2005 International ExperimentaDesign Biennale in Lisbon. For the section on 'the culture of engagement' in the exhibition - designed by Erik Adigard - we are asking designers and visual communicators if you would be willing to send us a small visual statement (or more) that expresses your opinion about the current state of affairs in the world.

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